Master of Science in Marketing
Marketing powers global commerce, brand awareness, advertising campaigns, consumer spending, market research and social media — it's at the heart of it all.
Become a leader in an industry that rewards strategy, solutions, insights and problem solving. The Walker School of Business & Technology’s MS in Marketing degree will prepare you to analyze marketing challenges, apply analytical tools and techniques, and formulate effective marketing solutions within complex, real-world business settings.
If you’ve already earned your undergraduate degree — whether in business or another area — and you’re interested in obtaining a focused master’s degree in business, our marketing graduate program is ideal for you.
Obtain a Global Education Focused on Your Professional and Personal Development
Webster University provides unique global experiences that will prepare you to lead in your community and around the world. Learn to address critical issues facing marketing experts, and leverage analytics and other tools to produce impactful marketing strategies.
As you earn your graduate marketing degree, you’ll build knowledge and skills in managing value creation by developing and evaluating marketing strategies and objectives to foster long-term success and promote meaningful relationships.
Our marketing graduate program will also develop your personal skills in communication, personal brand management, leadership and ethics, all of which are keys to success as a marketing professional.
Earning your graduate marketing degree is a smart decision in today’s business climate. Evidence suggests that graduates with specialized business master’s degrees are becoming more desirable to employers.
Choose Webster for Your Master of Science in Marketing Degree
Fit Earning Your Degree Into Your Already Busy Life
Webster offers convenient learning opportunities to fit your lifestyle. Personalize your graduate marketing degree program by choosing to earn your degree in person, online with live streaming or recorded instruction, or a hybrid option. For on-site students, you’ll learn in small classes averaging 12 students.
Learn From Faculty Mentors Who Are Experienced Industry Pros
Our faculty are business experts offering professional experience in areas like branding, product development, distribution, international business, digital marketing, social media marketing and advertising. Many of our faculty members conduct ongoing research in their specific field, which offers you keen insights into current marketing practices.
Develop Real-World Insights Through Experiential Learning Opportunities
Marketing projects through our courses in Digital Marketing, Marketing Analytics and Marketing Management allow you to apply the knowledge and skills you’ve learned to real-world situations. Faculty research projects also offer you opportunities to develop valuable marketing insights.
Obtain a World-Class, Accredited Master of Science in Marketing Degree
Our MS in Marketing degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), which is dedicated to improving the quality of business schools and programs around the world.
Expand Your Professional Network And Your Personal Brand
Leverage Webster’s relationships and collaborations with more than 100 multinational, regional and local organizations. Take advantage of professional networking events and other interactive opportunities to make connections that can boost your career options.
Gain a Competitive Edge with a Dual Degree (MBA/MS in Marketing)
Expand your wheelhouse with your MS in Marketing and an MBA. Webster offers you the opportunity to earn two separate degrees simultaneously by completing the requirements for both programs. Fortify your personal brand and stand out to employers who recognize the value of your offerings.
Program Description
The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytics required to produce impactful marketing decisions.
*NOTE: The master of science (MS) degree is abbreviated as MSc when completed in Vienna with Austrian accreditation.
Learning Outcomes
- Students will be able to effectively acquire relevant information as well as evaluate and analyze it in order to make impactful strategic marketing decisions.
- Students will be able to effectively manage value creation by developing and evaluating marketing strategies and objectives to foster long-term success and promote meaningful relationships.
- Student will demonstrate personal skills (e.g. communication, personal brand management, ethics, team management) which are important keys to success as a marketing manager.
https://www.webster.edu/business-and-technology/academics/marketing.php