Bachelor of Business Administration

The purpose of the Northern Arizona University Bachelor of Business Administration (BBA) Program is to provide excellent business management and related higher education using the Malcolm Baldrige National Quality Award standards for education as applied through the Accreditation Council for Business Schools and Programs (ACBSP) accreditation. We seek to be a premier provider of Baldrige-Quality business management and related higher education with an emphasis on value and accessibility. We focus on core business competencies within a global context.

The global context for the core competencies will be addressed in all relevant classes across the curriculum. We provide online and hybrid classes for learning through the application of technology, as well as opportunities to study as part-time students. We provide opportunities for students to apply leadership skills through Phi Beta Lambda, as well as competitive challenges involving other business programs in Arizona and nationally. We collaborate with other universities globally and within the region to provide direct international experience.

Emphasis areas such as Human Resource Management (HRM), Logistics and Supply Chain Management (LSCM), Management, Marketing, and Project Management provide students to garner the skills specific to a business administration area.

Our faculty is selected for their scholarly and business management experience. We contribute to the body of knowledge primarily through engaged scholarship, including research, publications, and scholarly professional activities regarding teaching, discovery, integration, and application.

We value visionary and innovative leadership, lifelong student, faculty & organizational learning, ethical and socially responsible behavior, creating and improving excellent quality & value – personal and societal, and diversity of people and ideas.

Human Resource Management Emphasis
The Human Resource Management emphasis will prepare students for careers in HRM. Students interested in a deep exploration of human resources will learn how to design effective HRM strategies, develop staffing and learning strategies, and acquire knowledge in compensation management and employment law including ethical practices in HRM.

Logistics and Supply Chain Management Emphasis
The Logistics and Supply Chain Management Emphasis will prepare students for careers in LSCM. Students interested in a deep exploration of logistics will design effective logistics and supply chain strategies, apply technologies to facilitate logistics activities, describe potential ethical, legal, and environmental impacts of logistics and supply chain activities on local and global communities, and develop mitigation plans.

Management Emphasis
The Management emphasis will prepare students for careers in business management. Students interested in a deep exploration of management will learn how to develop critical thinking and interpersonal skills essential to employment in management roles. Students will learn how to design strategic plans in both local and global environments with an understanding of competing ethical frameworks and their business implications.

Marketing Emphasis
The Marketing emphasis will prepare students for careers in marketing. Students interested in a deep exploration of marketing will learn how to apply product, pricing, promotion, and distribution strategies, design competitive marketing strategies, and apply marketing research. Students will explore topics that apply an ethical understanding to marketing situations.

Project Management Emphasis
The Project Management emphasis will prepare students for careers in project management. Students interested in a deep exploration of project management will learn how to effectively manage and execute projects on time, on budget, and within scope to support overall business objectives. Students will describe the potential ethical and legal impacts of logistics, project management, and supply chain activities on local and global communities and use electronic technology to facilitate project management activities.

Student Learning Outcomes

Core Business Administration Outcomes

• Think creatively, analyze, and synthesize data from multiple perspectives.
• Analyze and use financial information.
• Solve problems using decision-making tools and theories.
• Engage others through effective interpersonal skills.
• Communicate effectively in oral and written formats.
• Work well in team settings.
• Design and implement effective strategies for the global marketplace.
• Discern the underpinning ethical issues in local and global business decision-making, including those involving social responsibility, environmental sustainability, and profitability.

Management Emphasis

• Explain the four key roles of the modern manager.
• Analyze business policies to reflect the cultural and global challenges of a changing workforce.
• Develop a basic strategic plan for an organizational unit.
• Identify competing ethical frameworks and their business implications.
• Using knowledge of contemporary social, economic, and political forces and describe their impact on the global business environment.
• Communicate creative solutions to rudimentary managerial challenges both orally and in writing.

Human Resources Management Emphasis

• Develop an effective Human Resources Management strategy aligned with the firm's strategy.
• Design and apply effective staffing strategies and onboarding programs aligned with the Society for Human Resource Management (SHRM).
• Develop an effective Organizational Learning Strategy aligned with the strategy of the firm.
• Design and apply a strategic compensation management system aligned with the company's organizational goals and strategic management.
• Design and apply ethical practices of human resources supported by employment law.

Marketing Emphasis

• Design effective marketing strategies.
• Apply basic marketing research processes.
• Communicate constructively in interpersonal and small group contexts.
• Apply an ethical understanding and perspective to marketing situations.

Logistics and Supply Chain Management Emphasis

• Develop a sound strategy for logistics and supply chain management and align that strategy in support of the strategy of the firm as a whole.
• Describe the potential ethical and legal impacts of logistics and supply chain activities on local and global communities and develop mitigation plans.
• Utilize the basics of accounting to make sound financial decisions in the area of logistics and supply chain management.
• Apply electronic technologies to facilitate logistics and supply chain activities.
• Communicate effectively using the format and style expected in business.
• Work effectively as both a member and a leader in a team environment.

Project Management Emphasis

• Design and apply project activity plans and controls to support overall business objectives.
• Describe the potential ethical and legal impacts of logistics and supply project management and supply chain activities on local and global communities and develop mitigation plans.
• Utilize the basics of accounting to make sound financial decisions in the area of project management.
• Apply electronic technologies to facilitate project management activities.
• Communicate effectively using the format and style expected in business.
• Work effectively as both a member and a leader in a team environment.

https://catalog.nau.edu/Catalog/details?plan=YUBABBAX&catalogYear=2324