Northern Arizona University
S San Francisco St, Flagstaff, AZ 86011, United States

Northern Arizona University is a public research university based in Flagstaff, Arizona. Founded in 1899, it was the final university established in the Arizona Territory. NAU is one of the three universities governed by the Arizona Board of Regents and accredited by the Higher Learning Commission.

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Bachelor of Science in Business Administration: Marketing

The mission of the FCB marketing program is to educate and develop students to be capable of meeting their individual potential, as well as meeting the needs of employers and society. Students of the marketing program will be able to contribute to organizations with knowledge of marketing tactics and strategy for non-profit and for-profit companies. In NAU’s marketing program, students will learn how to develop a marketing plan including:  
 

  • understanding consumer behavior and the buying process;
  • conducting market research;
  • developing communication strategies;
  • how best to make products and services accessible to customers;
  • leveraging technology to manage data and improve business decision making

We will foster an environment that allows students to thrive through accessible and knowledgeable faculty, interactions with business professionals, and challenging coursework.
 
Student Learning Outcomes

MARKETING KNOWLEDGE: students should be able to demonstrate an understanding of fundamental marketing concepts and apply that knowledge to business situations. 
 

  • Define market segmentation, target marketing, marketing mix and positioning. Identify segmentation variables and use them to describe target markets. Explain how a marketing mix is supporting an organization’s positioning and goals.
  • Identify, describe and apply consumer behavior concepts and discuss the implications for marketing practices. 
  • Apply customer relationship concepts to marketing planning, strategy and recommendations for profit and non-profit organizations.
  • Discuss the role of data in decision making and explain how marketing research is conducted and used for marketing decisions.
  • Identify and describe the components of a marketing plan.

CRITICAL THINKING & PROBLEM SOLVING Students should be able to find and use relevant evidence to propose alternative solutions and support recommendations.
 

  • Analyze and evaluate business situations, identify problems and offer useful marketing recommendations.
  • Evaluate a business situation (profit and non-profit organizations) and utilize marketing knowledge and skills to prepare and/or adjust a marketing strategy.  
  • Analyze customer behavior and purchase data to discover relationships, build associations, and gain insights to provide informed marketing decisions.

INTERPERSONAL & COMMUNICATION SKILLS: Students should be able to collaborate and communicate clearly and objectively.
 

  • Develop professional presentation materials and visuals
  • Demonstrate ability to clearly present ideas that generate audience interest.
  • Explain and clarify in response to questions.
  • Collaborate appropriately with team members.

LEVERAGING TECHNOLOGY:  Students should be able to use technology to manage data and improve business decision making.

  • Utilize on-line reporting systems, data mining and data warehousing techniques.
  • Use customer behavior and purchase data to create dashboards containing visual displays of marketing/sales data.

https://catalog.nau.edu/Catalog/details?plan=MKTBSBAX&catalogYear=2324 

Upload copies of your official transcripts from all secondary (high school) and post-secondary (college or university) education to your application, as well as any vocational or ESL grade reports. You can also later email them to studynau@nau.edu. All transcripts become the official property of the university and cannot be returned. Failure to provide complete information may delay your admission decision.

  • All transcripts and mark sheets must be submitted in English.
  • We require a minimum 2.5 grade-point average (GPA) for first-year and transfer students.
  • Transfer students who have earned 24 or more credits at an American post-secondary institution only need to submit that transcript as part of their application. A high school transcript is not required.

NAU accepts transcript evaluations from members of the National Association of Credential Evaluation Services (NACES) as part of the evaluation process. However, the result of a transcript evaluation does not guarantee that transfer credits will be awarded. All transcripts from post-secondary institutions in Nigeria must be evaluated from members of the NACES services.

Evaluation Services: NAU SpanTran Application, World Education Services

TOEFL 70 IBT (School code 4006, MyBest Score accepted)
IELTS 6
Duolingo 95
ACT English and Reading 21
SAT ERW 350
Pearson Test of English 56
IB English A 5 for higher level and 6 for standard level
IB English B 7 for higher and standard levels
Transferring from a US institution One 3-credit course in English composition with a passing grade
Exchange student from Europe B2 level in English
From a high school entirely taught in English Four years of high school English (composition and literature) with passing grades as well as verification from your school that all courses are taught in English
From one of these English-speaking countries No proof of English required
If you don’t meet one of these requirements, please consider joining our Program in Intensive English to receive conditional admission to NAU and be fully admitted upon completion of the program. To participate, all you need is a Duolingo score of 55, IELTS 4, PTE 20, or TOEFL 20.

Provide proof of financial support via bank statements and complete the financial guarantee form for the total amount of estimated tuition and fees for bachelor’s degree students for the academic year (summer not included). This document is required to issue your SEVIS form I-20 (needed in order to apply for your student visa).

If you bring dependents with you, please submit the financial guarantee with dependents form and provide an extra USD $6,000 per dependent.

If you have any questions, please contact us at studynau@nau.edu.

https://nau.edu/center-international-education/apply-bachelors/ 

For full-time undergraduate students, NAU offers over 130 bachelor’s degrees.

Priority deadlines for undergraduate international student admissions:

  • fall semester: apply by March 1 to begin classes in August
  • spring semester: apply by September 15 to begin classes in January

Note: applications are accepted year-round, but your starting date will be determined by each semester’s application deadlines.

Explore NAU’s Undergraduate https://degree-search.nau.edu/search/undergraduate%20degrees . Deadlines may vary by program.

Click Here for Undergraduate Application
Click Here for Graduate Application

Application Procedures - Undergraduate Applicants

Start The Application Online Using the Link Provided Above.

 Application Coding: In The Online Application, Students Must Indicate They Are Working with Indo Global Studies. 

Please Note, if this code is not entered and the application is submitted, the application cannot later be coded for Indo Global Studies. please see the screenshot below.

 

 

Students must enter the code AGT2018 in order to have their application coded to Indo Global Studies. Please note, if this code is not entered and the application is submitted, the application cannot later be coded for Indo Global Studies. Please see the screenshot below.

 

 

 

Application Procedures – Graduate Applicants

Start The Application Online Using the Link Provided Above.

 Application Coding: In The Online Application, Students Must Indicate They Are Working with Indo Global Studies. 

Please Note, if this code is not entered and the application is submitted, the application cannot later be coded for Indo Global Studies. please see the screenshot below.

 

 

Students must enter the code #INLIND567 in order to have their application coded to Indo Global Studies. Please note, if this code is not entered and the application is submitted, the application cannot later be coded for Indo Global Studies. Please see the screenshot below.

 

Document Submission: All documents can be uploaded to the university application portal. The financial documents are required to issue an admission decision.

Note - Please share tagging proof, student details and documents to admissions@indoglobalstudies.org after submitting the application.