Bachelor of Business Administration in Marketing

When you choose a Business degree in Marketing from the University of Central Missouri, your career opportunities are tremendous. No matter the industry, marketing serves as the driving force for creating awareness, generating business and increasing market share. It’s no wonder employers seek the best candidates with a degree in marketing management or marketing to help achieve these critical responsibilities. Look to UCM to provide the education and hands-on experience you need to land the career you want with an AACSB-accredited Marketing bachelor’s degree.

The flexibility of earning your Marketing BSBA

In-person classes are held on our Warrensburg campus. However, knowing students have different needs, we also offer an online program option for our accredited Business degree in Marketing. 

Our online Marketing program helps you balance other responsibilities and allows you to complete courses in an accelerated format: eight-week courses instead of the typical 16. No matter your path, expect to gain the knowledge, skills and professional certifications necessary to excel in your marketing career.

What you will study

Gain a solid foundation of various business facets before taking a deep dive into marketing principles and strategies. Depending on your interests, you can take field-specific classes often found in bachelor’s degree in marketing management programs to fulfill electives and specialize your BSBA from UCM even further. All classes online or in person are taught by award-winning faculty in both teaching and research.

You have further assurance in receiving a quality education through our accreditation status. UCM’s Harmon College of Business and Professional Studies, including our Marketing BSBA, is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This is a distinction held by less than 5% of business schools worldwide.

Popular courses within the Marketing BSBA program

The University of Central Missouri’s bachelor’s degree in Marketing offers a variety of required and elective classes to help you understand marketing concepts and prepare you to thrive in a global workforce. Among the undergraduate program’s popular courses are:

• Digital Marketing: Get hands-on experience working with UCM’s social media channels, and complete digital marketing and social media certifications to enhance your resume.
• Consumer Behavior: Take your education to the real world when you help an actual company better understand its current target market or explore ways to reach a new one.
• Sports Marketing: Examine marketing for professional, collegiate and other sports events, and evaluate live events as part of this popular course. 

Professional sales courses as part of your Marketing BSBA

At UCM, we recognize many students who graduate with a degree in Marketing Management or Marketing begin their careers in a sales position. To support that, you’ll take a professional sales course. The Sales Education Foundation has named UCM one of the Top Universities for Professional Sales Education.